I've spent the past year working as a product strategist for American Express overseeing the vision and daily creative for OPEN Forum, a platform providing small business owners with insights and connections. Below are some highlights from my work with them.
Project Roadmap
The first strategy document I created for this client was helping them figure out a way to pivot toward a community experience on their project roadmap. There wasn't a large budget, so we would have to be nimble in our approach and find small ways to pivot our way there.
Pivot POV
This document was part of a larger ask to help our client consider a way to pivot from a content-based site to a community platform. To do so, we had to assess the current landscape of their features, and what was possible with them.
Event Strategy
Our client found some promising engagement metrics in light of the live events they held. They asked us to think of how to grow that offering and bring it to life across their various touchpoints.
Critical to registration strategy, the article page was OPEN Forum's best chance to make a first impression to new users. Making registration easy without overwhelming users was an interesting challenge.
See case study
Article Page Redesign
AMEX wanted to explore new ways to learn about their users. Before putting any pen to paper, we helped them understand the various methods they could use to get such info.